From The Booth · WDDNG
Vendor Growth Guide
Proven ways to get more bookings and grow your wedding business in South Africa.
1. Win the click with your profile
- Lead with your 6–8 best photos — real weddings beat stock every time
- Write a clear first line: what you do, where, and who you're for
- List your service areas and starting prices so couples self-qualify
- Add verified reviews and a short 'about you' to build trust
2. Price with confidence
- Publish a starting-from price — hiding it loses ready-to-book couples
- Offer 3 clear packages (good / better / best) to anchor value
- Name what's included and what's extra to avoid back-and-forth
- Review pricing seasonally — peak dates can carry a premium
3. Convert leads fast
- Reply within an hour — speed is the #1 predictor of booking
- Answer the question they asked, then suggest a call or viewing
- Use a saved reply template, then personalise the first line
- Follow up twice: after 2 days, then after a week, then let it rest
4. Turn happy couples into more bookings
- Ask for a review the week after the wedding, while it's fresh
- Request permission to share their photos and tag them
- Offer a small referral thank-you to past couples
- Feature real weddings — couples book what they can picture
5. Show up where couples look
- Post consistently — a simple weekly rhythm beats sporadic bursts
- Show behind-the-scenes and finished results, not just promos
- Keep your WDDNG listing and socials in sync
- Collect enquiries into one place so nothing slips
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